In honor of International Womens' month, we thought it would be nice to let one of our female employees take over the blog this week! So, here I am, spirit flavored wine girl for the week! My name is Sogand, and I am the marketer for Spirit flavored wine guy aka Nick!! 

Since St. Patrick's Day is coming up, along with national whiskey day (March 27th), I figured it is only right to talk about our wine-based whiskey brands. For our on-premises customers we have two whiskey options,” Rj Boone” and” Rj Boone Cinnamon” and for our off-premises customers we have Nick’s 50ML Hot Cinnamon. Now, if you aren’t a restaurant or convenience store owner, or just don’t work in the alcohol industry, you probably have no idea what I’m talking about, because I sure didn’t until I started working with Nick. So, let me break it down, on-premise basically means the establishment or restaurant has the license to allow consumers to consume alcohol on sight, like your typical bar, club or restaurant, meanwhile off-premise means you can buy alcohol at the establishment or store but you can’t consume it there, like you typical liquor store or supermarket that you can buy alcohol from. 

Now, let’s get into the actual products, and since we are California based, I will put this in terms as it relates to the California Alcohol Beverage Control. Since retail licenses are issued by each state, the names of the license or “type” may vary, but the general concept is the same across the country.   

So, why would anyone need wine-based whiskey? Well, if you’ve been following our blog or have a type 41 (beer and wine only) license you probably have an idea by now, but for those who haven’t and are just interested in learning about spirit flavored wines here is why! 

On top of having on-premises or off-premises licenses, there are also two different types of licenses you can have within that. You can either have a full liquor license known as a type 47 license, which allows you to sell or serve hard liquor or spirits like tequila, whiskey, vodka, ECT. or you can have a type 41 license that limits you to only serving or selling beer and wine. 

By now you’re probably asking “why doesn’t everyone just get a type 47 license?” And although that would be ideal, alcohol is a controlled substance at the end of the day and getting a license to serve or sell every kind of alcohol isn't always very easy. On top of that, type 47 licenses are a lot more expensive than type 41 licenses. So, you could imagine your average small business just starting out might not have the means to spend a bunch of money on a license but that’s where we come in, Spirit flavored wines! 

I like to think of us as a legal cheat code, if there is such a thing. St. Patrick's is coming up, national whiskey day is coming up and if you are a “wine and beer only” establishment or business you might lose customers or profits to the guy next door who can sell whiskey or a whiskey-based cocktail. But why should you, if you don’t have to? When there’s guys like us who have wine that tastes like whiskey and can be used to make just as good of a whiskey cocktail as the guy next door. And for those who are wondering, wine-based whiskey is not wine, and whiskey mixed together, you can learn about the process on how it’s made in our earlier blog post but in a nutshell, it’s wine that mimics the taste of whiskey. With that being said, happy St. Patrick's weekend and cheers! 

-Sogand